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When an organization or company is in search of catalysts for growth, telemarketing is often a top consideration. Telemarketing services, a method of direct marketing where the sales person uses the telephone to contact the customer, has become an integrated element of many marketing campaigns.

The use of telemarketing services was popularized in the 1970’s, and since then it has become a staple of multi-layered marketing plans. Telemarketing consists of lead generation, which involves research on a perspective customer, sales and outbound calling.

While some companies set up internal calling capacities to handle their own telemarketing needs, others hire professional telemarketing companies to handle their telemarketing calls. These companies often place their calls from an offsite outbound call center.